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Daehong Communications, a subsidiary of Lotte Group, has integrated the Aptos Blockchain with its popular mobile voucher platform Giftiel.
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Over 500,000 users have already been onboarded and 1 million vouchers have been issued.
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This partnership will expand to loyalty points, stablecoins and other digital assets.
Daehong Communications is a subsidiary of South Korea’s retail giant Lotte Group. It has launched an “ecosystem for money movement” powered by Aptos.
In the first phase, the company brought its popular mobile voucher, Giftiel onto the Aptos Blockchain. The initiative is a step towards using blockchain technology in real-world economic activity, such as loyalty, vouchers and future use cases that involve stablecoins.
Daehong Communications, which has over 500,000 users and issued more than 1,000,000 vouchers, is leveraging the blockchain to bring security, transparency, and traceability into a massive retail economy and voucher economy.
Aptos Blockchain Offers Scalable and Transparent Solutions
The integration uses Aptos’ Layer 1 Blockchain, which is designed for high-throughput and low latency transactions. Giftiel can now record the entire lifecycle of its vouchers, from issuance to distribution to redemption.
Transparency is achieved by transparently capturing every voucher, transaction and user interaction, providing real-time insight into usage and ownership.
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Aptos’ scalable and fast infrastructure could help businesses get more precise data. Consumers will also benefit from the secure and verifiable ownership their digital vouchers.
Korea's voucher economy goes on-chain with Lotte Group's @Daehongofficial and Aptos 🇰🇷
Lotte Group just put +1M real-world vouchers on-chain with their popular voucher platform Giftiel, while +500K users have enjoyed seamless, invisible onboarding to Web3 on Aptos rails.
From… pic.twitter.com/S24yQ1OKQx
— Aptos (@Aptos) July 30, 2025
Building an “Money Movement Ecosystem”
The “Money Movement’ ecosystem goes far beyond simple vouchers. It envisions a system that allows the creation, transfer and use of digital assets such as loyalty points and stablecoins.
The platform records all transactions on the blockchain to ensure a verifiable, transparent management of assets. This allows businesses to optimize customer engagement and track usage.
Kang Taeho, the head of the Future Growth Division, Daehong Communications, stated that the initiative will allow users to gain better control over digital assets with transparent management that goes above and beyond simple benefits. The ecosystem’s vision for the long-term includes broader Web3 adoption as regulations regarding stablecoins change.
Early Success and Global Potential
Giftiel’s soft launch of its blockchain integration has already produced tangible results. More than 500,000 users have already signed up for the platform. This is a great example of how blockchain can bring real-world apps to life without the need for users to have a deep technical understanding of Web3.
Solomon Tesfaye is the Chief Business Officer at Aptos Labs. He highlighted the tangible value that this blockchain integration provides. He also highlighted how Aptos’ infrastructure allows enterprises like Lotte, to innovate at scale.
The success of the project in Korea could set the stage for global companies to adopt Blockchain technologies in a wide range of sectors, including customer rewards and commerce services.
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Web3 Integration and Expanding Use Cases
Daehong Communications, as part of its broader vision plans to expand its partnership with Aptos Labs with additional technical and market efforts to increase the adoption of blockchain in the real economy.
Giftiel’s integration on Aptos is only the beginning. As the ecosystem matures, future applications could range from tokenized assets and stablecoin transactions.
Aptos Explorer is a part of Giftiel’s transparency initiative. Users and businesses can now access real-time information about Giftiel’s blockchain transactions.
This tool, developed by Web3 Solutions provider Xangle allows the tracking of important information, such as transaction history, voucher details, and user statistics. The platform’s real-time data is easily accessible, and this will be a powerful tool for both businesses and consumers.
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