June 9th, 2025 – Singapore, Singapore
TrueNorth is led by former WOO chief and AI expert, a former hybrid CeFi/DeFi Exchange. They raise a strategic round of angel funding to help pioneer agentic economies.
LayerZero’s founders along with those of SEI, Selini Capital and Virtuals as well as Presto Labs, have collectively supported an AI platform which uses real-time data and autonomous agents to identify crypto investment opportunities. TrueNorth, a firm focused on AI, founded by Willy Chuang, former COO of WOO, and Alex Lee, ex-Temasek AI investor, raised $1,000,000 to create Crypto’s AI engine. A symbiotic engine that is a part of the user’s discovery journey, from the intent to the result.
TrueNorth’s agentic software continuously scans chains, socials and macro- and project-data to provide timely and high signal insights to every user, personalized for their portfolio, trading styles, and previous behavior.
Willy Chuang, Alex Lee and TrueNorth co-founders said: “We believe that AI agents will be the basis for future crypto investments.” The market will only get more complicated, so our goal is to reduce the confusion with a hyperpersonalized engine that is powered by Gen UI (a generative interface) which adapts in real time to every user’s behavior and style. The agnetic flows and reinforcement learning models are working quietly behind the scenes to bring the users’ intent closer to their desired outcome. Willy Chuang who led the operations of the CeFi/DeFi Exchange WOO in the past, highlighted the need for real-world tools to reduce cognitive overwhelm on fast-moving market. Chuang said, “Having worked with traders and investors from a wide range of backgrounds and led crypto exchanges, I have seen the friction created by fragmented information and noise in making decisions.” TrueNorth was built to help users make better decisions faster and with greater confidence. Lee said that AI has advanced to the point where it is able to do much more than simply process data. It can now understand context and adapt itself according users’ preferences, as well as continuously improving decision-making. This is the basis we are building upon: an agentic intelligence working behind the scenes in order to bring out what’s most important. We are currently working with users in closed beta to create a system which feels intuitive, but has serious intelligence .”
TrueNorth’s investors, Bryan Pellegrino from LayerZero and Jeff Feng, Jordi Alexandar of Selini, Yongjin Presto Labs as well as Will Wang, Generative Ventures share a belief that AI can transform crypto trading. They have a wide range of interests, including interoperability and data-driven AI, as well as algorithmic strategies for the market, innovative infrastructure, and algorithms. These interests are a reflection of a common belief in AI and the principles that drive TrueNorth to personalize and simplify decision-making for decentralized markets.
TrueNorth is a platform registered in Singapore under Advent AI. It works closely with the Truthsayers – its 500 first users – to fine-tune agentic workflows and AI-native investment strategies. The team is preparing for the public launch of its smarter and hyper-personalized crypto tools. In the weeks to come, it will reveal key details about the advanced architecture, agentic frameworks, and the AI.
To learn more about TrueNorth, users can visit https://true-north.xyz/
Contact: media@adventai.io
TrueNorth —
TrueNorth, the first AI-powered, autonomous discovery engine in the crypto sector, is designed to work with users’ journeys, translating their intent into a result. TrueNorth combines on-chain data with social and macro-data, using advanced agentic technology to provide real-time insights tailored for each investor’s journey. TrueNorth, founded by DeFi/CeFi experts and AI specialists, aims to democratize the decentralized financial system by making crypto-information accessible and actionable by investors of all levels. TrueNorth is a part of Delphi Labs dAGI Accelerator, a protocol research and development lab that focuses on the incubation and acceleration of new Web3 primitives.
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