Super Bowl is more than just football.
The non-sporting side of the Philadelphia Eagles vs Kansas City Chiefs game is often what captivates viewers around the world.
The Super Bowl will be held at New Orleans’ Superdome on 9th February, at 23:30 GMT.
Here’s what you should watch out for at the Super Bowl in 2024, from Kendrick’s much-anticipated halftime performance to Taylor Swift’s rumoured engagement to Donald Trump’s historic appearance.
Kendrick lamar to headline halftime show in the wake of Drake’s feud
Kendrick lamar, the Compton-based rapper who has won five Grammys, will be the headliner of the Super Bowl’s halftime show. This is his second appearance. Lamar, who just won the Grammy for Song of the Year with Not Like Us and is a five-time Grammy winner, will perform at the Super Bowl halftime show.
Fans speculate whether or not he’ll perform this track. It is meant to be a dig at Drake, a hip-hop competitor.
Drake sued Lamar last month for defamation over the song.
It remains to be determined whether Lamar will perform not like us, or avoid any further controversy. His performance will captivate the record breaking audience. The Super Bowl last year attracted over 123 millions viewers. This was a record for American television.
Taylor Swift is the subject of rumours as Travis Kelce looks to win his fourth championship
Many viewers, however, are interested more in Travis Kelce’s relationship with Taylor Swift, the pop star.
Swift and Kelce celebrated the victory of his team last year with Swift on the field.
Online rumors of a possible proposal are circulating, which adds an additional layer of intrigue for the celebrations after the game.
Swifties are sure to be keeping a close eye on the situation.
Donald Trump is the first president in history to attend as a sitting President
Donald Trump will make history by becoming the first US sitting president to attend Super Bowl.
Trump, a longtime NFL fan, has criticised Roger Goodell, the league’s commissioner, in the past. This was particularly true when it came to player protests at the National Anthem.
Trump’s Super Bowl attendance underscores the uniqueness of his relationship to the sport, and its significance in culture.
Fox, which is broadcasting the match, will air an interview featuring Trump, with a focus on his 100-day tenure in office, during the pre-game program.
Super Bowl Ads: Beckham Damon and Ramsay Take Center Stage
Super Bowl ads are just as important as the actual game, and brands spend millions of dollars to grab the audience’s attention.
At least ten ads were sold this year for more than PS6.4m ($8m) each. This is a record.
Stella Artois’s Stella Artois spot featuring David Beckham, Matt Damon and a funny twist that revealed Beckham had a long lost twin named Dave Beckham is one of the most awaited ads.
Haagen Dazs enlists Fast & Furious actors, while Gordon Ramsay promotes HexClad Cookware.
NFL removes the “End Racism’ slogan from field
The NFL decided to change its slogan for this year’s Super Bowl. This phrase has been used in four previous editions.
According to the league, the recent tragedies such as the New Year’s Day terrorist attack on New Orleans or the California fires were the main factors in the decision.
The NFL instead will use slogans such as “Choose Love,” and “It takes all of us,” that have been in different games since 2020.
Roger Goodell, commissioner of the NFL, emphasized that his league is committed to diversity.
Not only have we convinced ourselves but also proven ourselves. The NFL is better for it.
Pre-game celebrations and the National Anthem
Jon Batiste, Grammy-winning musician will perform the Star-Spangled Banner. Viewers and betting fans are eager to see if he makes any mistakes in his lyrical rendition.
Other pre-game performance include America the Beautiful, by Trombone shorty and Lauren Daigle as well as Ledisi’s Lift Every Voice and sing.
Super Bowl 2024: How to Watch
BBC Sport will broadcast live audio commentary and live text on BBC Radio 5 Sports Extra, BBC Sounds, and the BBC Sport app.
This game will be shown on Sky, ITV and Dazn.
The Super Bowl of this year is a matchup with the showdown in 2022, when the Chiefs defeated the Eagles only by one field goal.
Kansas City is aiming to win a third championship in a row with star quarterback Patrick Mahomes at the helm.
Super Bowl 2024 will be a memorable event, whether you tune in to watch the football game, the halftime performance, or any drama that takes place off the field.
Post Super Bowl Highlights: Lamar’s Halftime Show, Swift Rumors, and Trump’s Debut may change as new developments unfold
