Tesla Inc. (NASDAQ: TSLA), the EV manufacturer, is one of the first names you’ll think of when it comes to driver assistance technologies – also known as autopilot or “full-self-driving” in the case the EV maker.
According to new data, an American non profit, the advanced driver assist system of the company does not even make the top five.
Kelly Funkhouser is associate director for vehicle technology, Consumer Reports.
Tesla’s stock price is now down by more than 10 percent compared to its high for the year.
Tesla ranks 8th in driver assistance technology
Consumer Reports ranked Tesla’s Autopilot eighth in a list published recently.
Tesla was surpassed by Detroit’s Ford, General Motors and BMW, as well as Volkswagen and Toyota from Japan.
The term advanced driver assistance systems is a general umbrella term for a variety of features that are available in cars that provide electronic assistance or automate certain tasks.
Some of these include automatic emergency brakes or lane centreing to improve safety.
Tesla Inc. has been subjected to several investigations because of the high cost associated with these failures.
Tesla’s stock has risen 170% from its 52-week high.
Mercedes excels at Autopilot
Mercedes-Benz Group, ETR: MBG was a standout among the names Consumer Reports gave higher rankings for driver assistance systems.
According to a non-profit, the autopilot on its EQE350 SUV performs better than most competitors in executing features that are common and has a couple of new ones not found in other cars.
The Mercedes system is also more collaborative than Tesla’s, allowing drivers to control the vehicle without having it shut down completely.
It is missing the camera for monitoring driver behavior, which can be found on Ford BlueCruise or GM Super Cruise.
Kelly Funkhouser said that if the driver-monitoring camera was installed, “it would be easy to rank number one.”
What is the value of Mercedes in 2025?
Mercedes is the leader in driver-assistance technology. But its stock price tells a very different tale.
Goldman Sachs analysts downgraded Mercedes shares to “neutral”, and lowered their target price to EUR59 last month. They cited concerns over its transition to EVs and the sales of high-end luxury cars.
Investment firm has become dovish despite Mercedes selling a record number of 625.800 vehicles in the last quarter 2024.
Investors were told by its then-chairman Ola Kallenius:
The CLA is the latest addition to our product line-up.
Mercedes does not pay dividends at this time.
This post Why Mercedes has more advanced driver assistance features than Tesla may change as new information is released.
