Grammarly just bought email startup Superhuman, as part of a larger strategy that goes beyond grammar correction and builds a complete AI powered productivity suite.
Executives from both companies confirmed their deal in an interview with Reuters without revealing the financial details.
Grammarly was founded in San Francisco in 2005 as a writing tool that evolved into an AI platform. It has over 40 million daily users and revenue of $700,000,000.
The company, which recently raised $1 billion of funding under the leadership of General Catalyst is investing heavily in a suite of new workplace tools. Superhuman’s purchase is one of their largest steps in this direction.
Strategic expansion of grammar
Grammarly is looking to broaden its audience. The firm is currently working on a new brand to better reflect the company’s ambitions to grow into a larger market for productivity.
Email is still the most popular communication tool in the world. Shashir Mehrotra, CEO of Grammarly, noted that professional spend about three hours a day on their email inboxes. Superhuman, the leading innovator of the space.
Grammarly plans to integrate its AI agents that generate new messages into Superhuman’s interface. This will allow for more capabilities than just improved message composition.
It is designed to allow users to quickly access, understand, and act upon information in all their digital communication.
Superhumans’ role in AI productivity ecosystem
Superhuman was founded in San Francisco in 2006 with more than $110M of funding from IVP, Andreessen-Horowitz and other investors. It quickly became known for being a high-end, fast email tool.
The product, which once required a long waitlist and an exclusive gatekeeping process, is now more affordable, but still maintains its premium image.
Superhuman’s last estimated valuation in 2021 was $825 Million. The revenue of the company is now around $35 million.
The last year has been focused on AI improvement. Usage data shows that people send and respond to 72% of emails per hour.
The percentage of emails that are written using AI has also increased five-fold.
Superhuman is a good fit for Grammarly, particularly as the number of competitors increases.
As technology giants such as Microsoft and Google continue to embed stale AI into their email products, stakes rise.
The biggest players in the market for productivity
This acquisition is also part of a larger trend, namely the race to develop the next generation in work tools using AI.
Grammarly is joining established companies like Microsoft, Google and Salesforce in this market, which all invest heavily in AI-driven productivity improvements.
Rahul Vohra, creator of Superhuman, and Mehrotra envision a world in which humans interact with a network of AI agents that links email, documents and digital workflows.
The technologies will reduce the time that professionals spend searching for answers or writing them, allowing for a more efficient workflow.
What’s ahead?
The combination allows Grammarly to strengthen its position in the enterprise sector by merging its core AI technology with Superhuman’s productivity-oriented design.
Superhuman will be able to compete and scale more efficiently as the AI-email sector grows increasingly crowded.
Both firms have indicated that the integration process is ongoing, even though no specific product plans after acquisition were disclosed.
Superhuman could help Grammarly establish its position as an important player in future work software. Grammarly’s new chapter seems to be much more than the red squiggly lines.
As updates are made, key information may change.
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