The Latino electorate is expected to play a major role in the US election of 2024. It comprises around 36,000,000 eligible voters.
Latinos now make up about 15% of American voters, and their political involvement has doubled since 2000.
Understanding the issues most important to them is essential for any candidate who wants to win their vote.
The economy is at the forefront of our minds
Inflation and increasing living costs are the top concerns of Latinos.
UnidosUS’ National Latino Voter Poll conducted in August of 2024 found that 50% Latino respondents listed these challenges as the most important financial concerns.
It is a trend that mirrors the national one, but it’s pronounced for Latinos because of the impact economic difficulties have on families with low incomes.
The combination of stagnant wages and rising prices has exacerbated the financial instability. This is why Latinos voters are putting economic stability at the top of their list.
To win Latinos’ support, candidates must present concrete solutions to these pressures.
Statista
Latino voters’ top priorities: Affordable housing, employment and affordable housing
The issue of employment is also important to Latinos, as 39% prioritize job growth and the development of the workforce.
Latinos are proud of their role as workers and entrepreneurs who contribute significantly to the local economy.
Latino voters will be attracted to candidates who support the small business, encourage job training and workforce development.
One-third of Latinos voters expressed concern about rising rent costs and limited options for housing.
As urbanization increases, the need for housing is increasing. This affects low-income households disproportionately.
Candidates must advocate policies to increase investments in affordable housing and regulate rental rates, as well as support for first-time buyers.
Gun violence in the community
Gun violence is a major concern for Latinos, particularly in areas with a large Latino population, such as California, Texas and Florida.
Public safety is at risk due to the increase in shooting incidents.
Candidate platforms must include gun violence prevention, and focus on ways to improve community safety.
Candidates who want to win the Latino vote in the 2020 elections must address these issues: economic stability, employment opportunities, affordable housing and prevention of gun violence.
By addressing these issues, Latinos can strengthen their communities and influence the political landscape.
Candidate who address these concerns effectively will have a good chance of gaining the Latino votes that are so important this election.
The post Latinos and the 2024 US election: What this voting base is most concerned about may change as new information becomes available.
