Quick-commerce platforms such as BigBasket Blinkit Swiggy Instamart and Zepto, which mark the festival of Diwali on the first day in India, have launched a new service that offers customers the delivery of gold and silver coins within 10 minutes.
Dhanteras is one of the auspicious Hindu days for purchasing precious metals. Gold and silver are in high demand.
These platforms, in partnership with renowned jewelers, aim to simplify the purchase process by offering doorstep delivery.
Platforms hope that by leveraging these partnerships, they can cater to seasonal demand and create a new shopping trend for the holidays.
Partnerships for gold and silver delivery
- BigBasket partners with Tanishq to offer silver and gold coins. BigBasket is offering Tanishq’s 10 g silver Lakshmi-Ganesh coins and two 1 g 22K gold Lakshmi-themed coins, which are available for immediate delivery during the Diwali festival.
- Blinkit joins Joyalukkas and Malabar Gold & Diamonds : Blinkit’s Dhanteras collection includes 24K Lakshmi Gold Coins and 99.9% Lakshmi Ganesh Silver Coins in weights that are suitable for festive purchases.
- Swiggy Instamart provides Jar, Muthoot Exim Gold Coins: Instamart collaborated with Nek by Jar to offer 24K gold (0.1 g – 1 g), and silver options of 5 g, 11.66g, and 20g from Malabar.
- Zepto is a partner with Augmont and Malabar to offer festive metals. Zepto has a variety of silver coins in 999 purity, as well as gold coins made by Augmont’s Banyan Tree brand, which are available for quick delivery.
Quick-commerce is a trend that has been driven by festivals
Prior to this, Quick-commerce platforms had explored precious metal delivery, especially during Akshaya Tirtiya, a Hindu festival of great auspiciousness.
Blinkit’s Akshaya Tirtha Kit included not only gold coin but also essentials for pooja, catering to all festive needs.
Swiggy Instamart offers real gold coins and chocolate versions of them, which highlights a trend in quick commerce that extends beyond the everyday essentials during holidays to include more valuable items.
BigBasket Blinkit and Zepto Offer
BigBasket has expanded its product line, which was traditionally dominated by food and perishables. It now also offers gold and silver coins.
Tanishq is a collection of coins with traditional designs to help you celebrate Diwali.
BigBasket’s Chief Buying & Merchandising officer expressed BigBasket’s commitment to fulfill customers’ festive requirements within minutes. This is part of an effort to make BigBasket a one-stop platform for Diwali essentials.
Platforms like Blinkit, Zepto and BigBasket have all positioned themselves to be festive shopping destinations.
Blinkit has partnered with Malabar to offer customers a variety of gold and silver coins ranging from 0.5g up to 10g.
Zepto has partnered with Malabar and Augmont to offer exclusive 24K and 99 purity coins that are very popular amongst festive shoppers.
The platforms are not only convenient, but they also offer a variety of metals that meet the traditional purchasing habits.
Swiggy Instamart has launched a range of gold coins ranging in weight from 0.1g to 1g. Silver coins are also available in various weights.
The flexible weight range caters to a wide variety of buyer preferences.
The platform is aiming to reach a broad customer base with its partnership with Malabar.
This post Gold delivered within 10 minutes: BigBasket Blinkit and Swiggy tap India’s Dhanteras Rush may be updated as new information unfolds
