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Reading: Trump Media launches Truth.Fi, a FinTech investor rooted in America First
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Investor's Crypto Daily > Blog > Headlines > Cryptocurrency News > Trump Media launches Truth.Fi, a FinTech investor rooted in America First
Cryptocurrency News

Trump Media launches Truth.Fi, a FinTech investor rooted in America First

Last updated: February 6, 2025 8:59 pm
By Troy Nilock 3 Min Read
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  • TMTG launches ETFs and SMAs focused on U.S. manufacturing, energy, and Bitcoin.

  • TMTG works with Charles Schwab, Yorkville Advisors and Yorkville Advisors to develop new products.

  • Trump Media is ready to challenge traditional financial services

Truth.Fi, the new initiative from Trump Media and Technology Group Corp., the company behind Truth Social and Truth+ enters the FinTech space. This new initiative will offer exchange-traded fund (ETF) and separately managed account (SMA) customized options designed to provide investors innovative options rooted in America First Principles.

Trademark Applications and Product Lineup

As part of TMTG’s expansion into financial services TMTG has registered several trademarks for Truth.Fi’s upcoming financial product. These trademarks include:

  • Truth.Fi Made in America ETF
  • Truth.Fi Made in America SMA
  • Truth.Fi U.S. Energy Independence ETF
  • Truth.Fi U.S. Energy Independence SMA
  • Truth.Fi Bitcoin Plus ETF
  • Truth.Fi Bitcoin Plus SMA

TMTG was founded in 2021, and is primarily owned and controlled by Trump. CEO Devin Nunes reported that the company aims to provide investment vehicles which reflect conservative values, and cater to investors who are looking for alternatives to “woke funds” or concerns about de-banking.

Nunes explained that the company is looking for ways to differentiate its products, including strategies relating to Bitcoin, and wants to offer both traditional and digital assets as investment options.

RelatedMusk Proposes Moving Treasury to Blockchain, Sparking Fierce Debate

TMTG and Charles Schwab have entered into a strategic partnership that will see the new financial products held by Charles Schwab for up to $250,000,000. The company also signed a license agreement with Yorkville Advisors which will act as a Registered Investment Advisor for these products to guide them through regulatory processes.


Related: BlackRock CEO “surprised” by Bitcoin ETF demand record-breaking demand

Truth.Fi was launched as part of TMTG’s broader strategy of expanding its reach into the financial services sector. Trump Media is betting that it can disrupt the fintech industry, just like it did in the social media world with Truth Social.

Truth.Fi’s dual focus on ETFs and cryptocurrency is at its core. The platform is designed to integrate these two rapidly-growing sectors into one unified financial service. This will make it easier for investors to manage portfolios and take advantage of opportunities in both markets.

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