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Bitget launches UEX to unify crypto-asset trading and traditional asset trading in one platform.
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The new version integrates forex, stocks, and crypto trading, reducing the steps by 30%.
- Campaign promotes the #TheGreatMigration towards seamless cross-asset trading globally.
Bitget, a crypto exchange, has launched its new UEX Switch Campaign. It calls on traders to move from fragmented single-asset platforms toward a unified, trading experience that combines traditional financial (TradFi), and crypto markets.
The initiative is a result of a major upgrade to the app that integrates multiple asset categories directly on the homepage. This reduces the number of navigation steps by approximately 30% when compared to standard trading platforms.
Push Toward Cross-Asset Trading
The campaign’s core message is “Switch to UEX. Switch to Bitget.”
Bitget argues modern markets are becoming increasingly interconnected. Cryptocurrencies, like Bitcoin, often react to the exact same macroeconomic signals that equities markets, commodities and forex markets do.
Many traders still use separate platforms for each asset type, resulting in inefficiencies, delays and missed opportunities. Bitget’s Universal Exchange model (UEX) aims to consolidate all of these markets into a unified account. The move will allow traders to seamlessly switch between asset classes without changing apps or converting currency.
#TheGreatMigration Story
The campaign is underpinned by the hashtag #TheGreatMigration. This theme reflects an industry-wide shift towards unified financial ecosystems. According to Bitget CEO Gracy Chan, traders who do not adapt risk missing out profitable opportunities.
“The pivot has arrived. Traders who have not yet adapted to the changing markets are losing alpha every day.
The company positions UEX to be a destination for capital flow as crypto continues to evolve into a global infrastructure and tokenized asset gains mainstream traction.
Expanding Tokenized Asset Dominance
Bitget reports a strong momentum in tokenized asset, claiming a global market share of 89% for Ondo’s tokenized stock tokens. In January 2026, Bitget recorded a daily trading volume of $6 billion.
The platform currently provides access to:
- Over 200 tokenized stocks, ETFs and other securities
- Contracts for Difference (CFDs).
- Stock perpetuals
- Forex markets
- Indices, commodities and precious metals
All assets are settled in a single USD account. This account offers cross-margin capability, 24/7 market access and leverage up to 500x.
Long-Term Ambitions
Bitget has set a high goal: to handle 40% of tokenized stocks trading by 2030. This is equivalent to $15-30 trillion.
The UEX Switch Campaign is a key part of this strategy. It was launched globally on 16 March 2026. It positions Bitget to be a potential liquidity center for both crypto-native financial markets and traditional financial ones.
As the lines between traditional finance and crypto continue to blur, campaigns such as this highlight the shift towards all-in-one trading systems.
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