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The campaign launched in Nairobi, Kenya on January 28 as part of Data Privacy Week.
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Campaign links road security to digital safety using simple, relatable examples.
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Binance expands crypto safety campaign in Kenya through media and community-based programs.
Binance launched a safety campaign for Kenyans, teaching them how to stay safe online by comparing this to the real world. The campaign was launched in Nairobi, Kenya on January 28 as part of Data privacy week.
Binance’s campaign helps boda-boda motorcycle taxis (a large community of workers in Kenya), by giving them safety vests and helmets, teaching about safe driving while also educating on how to protect crypto.
Binance explained how to stay secure with crypto using simple, everyday analogies, such as wearing a helmet when riding a bike. This included topics like encryption, multi-factor authenticity, withdrawal controls, continuous monitoring, and more.
The main idea was to protect your crypto as you would your body. You need the right tools and habits to be safe.
Binance’s campaign was not just symbolic. Binance provided real safety equipment that many riders cannot afford while teaching them digital finance safety using examples from their everyday lives. The initiative was well-received by local community leaders, who praised and supported the effort.
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Binance will continue the campaign in Kenya after the launch of the campaign in Nairobi by creating local social network posts, educational videos and working with local celebrities. The goal is for more Africans to feel safe and included as they begin using crypto.
Crypto Usage in Kenya
Kenya is Africa’s fastest growing crypto market, with millions of users using digital financial services and peer-to-peer trade. As more people become involved, the knowledge of how to stay safe on the internet has not grown as quickly, making users easy targets for scams.
The regulatory landscape in the country has improved with regards to crypto regulation. The Virtual Asset Service Providers Bill of 2020, for example, was officially implemented in November last year. It is intended to establish a formal license and supervision regime for crypto businesses and exchanges.
The bill is jointly governed by the Central Bank of Kenya and the Capital Markets Authority. According to some estimates, more than six million Kenyans already use crypto in one form or another. This is about 10% of the Kenyan population.
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