Apple CEO Tim Cook has invested cash in shares of an athletic company whose stock price fell more than 60% during the past four years.
Cook purchased 50,000 Nike (NKE), Class B Common Stocks at $58.97 per share in a new filing to the Securities and Exchange Commission.
Cook now owns approximately $5.50m worth of NKE stock, after the $2.94m purchase.
Nike’s stock has not only been boosted by the Apple CEO, despite a steep correction since its all-time peak of $179.10 in November 2021.
A 13F filed with the SEC by billionaire Paul Tudor Jones Tudor Investment shows that in Q3 2025, Tudor Investment had placed call options on more than one million NKE shares worth $71.63 millions. As a hedge, the asset manager holds 140 700 NKE put options worth $9.811m while also owning 26 447 Nike shares for $1.844m.
A call in options trading gives the buyer the option, but not obligation to purchase an asset for a certain strike price. A bullish buyer is one who expects the asset’s price to rise above the strike-price. A put option is a way to protect an entity’s main stock holding in the event that the asset drops below the strike.
NKE’s Class B common shares are currently worth $52.20, and its current trading price is $63.10.
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The post Apple CEO pours $2,940,000 into stock that Billionaire Paul Tudor Jones has placed a massive bullish bet on may be updated as new information becomes available.
