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Reading: Wall Street Firm Recommends Crypto Allocation of 40% – The Biggest Endorsement since Larry Fink
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Investor's Crypto Daily > Blog > Headlines > Cryptocurrency News > Wall Street Firm Recommends Crypto Allocation of 40% – The Biggest Endorsement since Larry Fink
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Wall Street Firm Recommends Crypto Allocation of 40% – The Biggest Endorsement since Larry Fink

Last updated: June 30, 2025 5:16 pm
By Chad McAuley 4 Min Read
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  • Ric Egelman recommends crypto up to 40% in aggressive portfolios. He calls it a core investment for all investors.

  • He claims that owning no cryptocurrency is now speculative, and the 60/40 model of stock-bonds is outdated.

  • TradFi voices such as Eric Balchunas see Edelman’s message to be the strongest since Larry Fink’s crypto pivot

Ric Edelman is the founder of Edelman Financial Engines and has been one of the most vocal traditional financiers in the world to support crypto since Larry Fink at BlackRock.

Contents
Edelman’s New Allocation AdviceEdelman: Crypto is now a core assetBitcoin has outperformed every asset class for 15 YearsAnalysts at TradFi call it a turning point

Edelman, in a new message for investors, called for significant exposure to crypto assets across all portfolios. He argued that not owning digital assets was now the real bet.

Edelman’s New Allocation Advice

He said that conservative investors should now allocate 10% of their portfolio to crypto, while moderate investors can allocate 25%. For aggressive clients, this recommendation jumps up to 40%.

Edelman’s company manages $300 billion on behalf of 1.3 million customers. His views are often influenced by other registered investment advisers (RIAs). His statement marks a significant shift in the way that financial advisors may approach crypto allocations going forward.

Edelman: Crypto is now a core asset

Edelman argued crypto cannot be treated as speculative.

“Failing crypto is the current speculative position,”

He wrote. According to him a market-weighted asset index includes approximately 3% of crypto, which means that any passive investor who does not hold crypto is effectively shorting the asset.

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He also declared the traditional 60/40 model of stock-bonds is no longer viable. He noted that exponential technologies and longevity require new asset allocation strategies. Edelman believes that crypto is essential for diversification.


Bitcoin has outperformed every asset class for 15 Years

The advisory emphasized that there was no logic to exclude an asset class which has outperformed over 15 consecutive years. Edelman cited statistics showing that portfolios containing Bitcoin consistently produced higher returns while reducing risks. These portfolios had also better Sharpe and Sortino coefficients, a lower standard deviation and improved drawdown figures when compared to those that did not include Bitcoin.

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The statement presents crypto more than just a hedge or an alternative. It positions crypto as a key part of long-term planning.

Analysts at TradFi call it a turning point

Bloomberg’s Eric Balchunas called the announcement the “most important full-throated support of crypto since Larry Fink.” Edelman’s influence in the financial advisory industry is highlighted, as he consistently ranks among the top U.S. financial advisors on Barron’s list.

Balchunas noted that Edelman also used the term “crypto” but Bitcoin likely dominates this allocation.

“Everyone knows that Bitcoin is unique,”

Balchunas said.

“But sometimes people use crypto for speed. It’s the same as saying ‘passive,’ in the fund industry. Connotation is more important than denotation.”

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