McDonald’s is launching a new campaign on October 10th that will include tempura chicken patties inside its Big Macs.
The signature burger of the restaurant usually contains beef patties. However, its replacement with chicken patty has created a stir among foodies.
From beef to chicken
McDonald’s was the first fast food restaurant to offer chicken patties, but it did not have them on their menu.
As the demand for chicken increased, they began adding chicken burgers.
Sales of beef products were the mainstays until last year.
In an earnings conference earlier in the year, CFO Ian Borden revealed that chicken sales had finally caught-up with those of beef. Borden said:
Chicken sales now equal beef in terms of system-wide annual sales at $25 billion.
As an expansion of the McCrispy Chicken line, the company plans to introduce chicken tenders and wraps.
It expects that by 2026 chicken will have surpassed beef sales in terms of percentage.
Ride the trend
As any business would do, if the metrics of a company show that chicken is gaining in popularity, they will launch new chicken products.
McDonald’s does this. The execution of the idea is admirable.
The company makes a bold move by adding chicken to the burgers that reflect the identity of its brand.
The company wants its customers to be comfortable eating the chicken, rather than having it served in a familiar burger.
It is very important to make this statement. Each restaurant is adding items to their menus to attract more customers.
McDonald’s wanted to stand out from other restaurants, and so they achieved their goal in a different way.
It’s not the first time that chicken has been added to the Big Mac. The same thing happened in Miami, but only briefly.
It was briefly introduced in 2022 to the UK and Ireland where it is the best new product launch ever for the company.
Chicken Big Mac: The truth behind its popularity
This innovation was inspired by the growing popularity of chicken burgers.
When you dig deeper, it becomes clear why.
McDonald’s spends less money to produce a chicken patties than a beef patty.
The new Big Mac is cheaper for the company.
It could be a way to increase profits for the business without increasing the prices.
Customers continue to worry about how much money they spend at restaurants.
Customers are looking for cheap food even though the economy is improving. The $5 deal will be extended until December.
McDonald’s shares are up by 19% over the past year. The stock continues to be bullish despite the political uncertainties that caused a temporary blip in mid-year.
Even if the innovation is limited to a new patty on a hamburger, investors who are looking for a long-term investment should still be pleased with this company.
The post McDonald’s adds chicken to their Big Mac but not the reason you expected may change as new information becomes available.
