Target Inc. (NYSE:TGT) reports that its sales last month were lower as consumers responded to plans by the new government to increase tariffs against China, Mexico and the European Union.
Retail giant Walmart is committed to reducing prices as tariffs increase.
According to the chief executive, the price of fruits and vegetables will increase in the near future because the company is heavily dependent on Mexico.
Target stocks are declining in premarket on Tuesday as worries about the future of the retailer’s business overshadowed its recent quarter.
Target’s exposure to Trump tariffs
Target’s supply chain has undergone a diversification in the last few years in order to prepare better for potential tariff changes.
The retailer currently buys about half the products it sells in the United States.
In recent years, the country has reduced its dependence on China from over 60% to only 30% and it is determined to reduce this further in future to just 25%.
Brian Cornell, the chief executive of Target told CNBC that this will allow the company to “deliver great value” to consumers and “serve” us through 2025.
The target stock has fallen close to 20 percent from its high for the year.
TGT’s chief executive is bullish on the long term
Investors are advised to note that retailers tend to have a weaker first quarter after a holiday period as consumers rein in their spending.
On CNBC’s “Squawk box”, its CEO said that Target would “build on momentum seen over the past few months”.
The New York-listed firm still expects a weaker performance for the full year.
Investors were told today that the metric will only increase by 1.0%, compared to analysts’ expectations of a 2.6% rise.
TGT’s guidance for earnings per share in 2025 was $9.30, which is also in line with the expectations.
Target Stock: Should you Buy this Post Earnings Dip?
Target’s fiscal fourth-quarter results were well above Street expectations.
On $30.92 billion of revenue, the company made $2.41 per share. Comparatively, analysts were at $2.26 a share on $30.82 billion.
Brian Cornell, the chief executive of the retailer, praised the company’s digital performance during the CNBC interview.
Target Plus was also credited with a part of his Q4 success.
Wall Street is still bullish about Target despite the impact of potential tariffs, and despite the company’s disappointing guidance on Tuesday.
TGT’s consensus rating is currently at $145, which translates into a more than 25% increase from the current price.
The target stock also pays a good dividend yield at the time of writing, which was 3.91%.
As new information becomes available, this post Target prepares for price hikes as Trump tariffs begin to take effect may be updated.
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