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Chill Guy meme coins surged 482,270% in a week, driven by viral TikTok trending.
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The CHILLGUY token reached a market capitalization of $374,000,000.
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The Chill Guy meme has been adopted by prominent figures, including El Salvador’s President Nayib Bukele, which has further fueled its popularity.
The viral nature of meme coins is evolving, as promotion shifts away from X (formerly Twitter), to platforms like TikTok where the Gen Z demographic amplifies trends. Chill Guy is a dog cartoon-based meme that dominates TikTok and X. Its associated cryptocurrency CHILLGUY has also seen unprecedented growth.
The CHILLGUY Token was launched on Pump.fun by Solana two months ago. According to DexTools, the token’s value has risen by 251% in the last 24 hours and by 482,270% in just one week. Despite these impressive gains, the token is still only worth $4.7 million.
CHILLGUY has a market capitalization of $374 million. This makes it the seventh largest meme coin in the Pump-Fun ecosystem, behind notable tokens such as PNUT and GOAT.
TikTok’s role in the Meme Coin Surge
The viral spread of a cartoon dog with a relaxed attitude has coincided with the price increase for CHILLGUY. TikTok has become the central hub for this meme. One viral video received over 8,274 Likes on Tuesday.
The video humorously depicts the experience of purchasing the token, with the caption “When you purchase the Chill Guy Token… you’re a Chill Guy just trying to make money.” A related post on X garnered 2.5 million impressions.
Even prominent figures from the crypto world such as Nayib Bukele, the pro-Bitcoin President of El Salvador, have joined the trend and posted the Chill Guy meme.
The shift in crypto marketing to Gen Z and TikTok
Experts emphasize TikTok’s role in this phenomenon. Suki Yang, the founder of LMAO’s meme coin platform, explains that whereas X is traditionally home to crypto enthusiasts and traders, TikTok has a large user base of “normies” users, creating fertile ground for coins going viral.
TikTok, with its over one billion users, is uniquely positioned to influence trends in the meme coin market, especially among younger, tech-savvy individuals deeply involved in crypto.
Yang is bullish about the evolving business model, where creators leverage TikTok in order to generate memes and coin memes, turning attention into financial successes.
This shift is in line with the opinions of Nicolai Sondergaard a research analyst for blockchain analytics firm Nansen. He said that Gen Z’s economic outlook, shaped by uncertainty and the digital-first world, makes them more inclined towards meme coins and cryptocurrency than traditional financial systems.
Sondergaard observes that TikTok has become the incubator for new crypto-trends, with the crypto Twitter amplifying some of the most promising ideas.
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